In what ways does your media product use, develop or challenge forms and conventions of real media products?
The above image is a collage that I created on Photoshop to provide a brief overview of my music video. I looked a range of posters, CD covers and music videos from different genres for inspiration before I began my own work.
I decided to continue with the genre I followed in my AS coursework which was Indie/Alternative as I enjoyed creating my coursework last year but I also listen to this genre of music quite a lot. I also thought that I had the background knowledge through the research I had conducted last year but expand on this further and develop my understanding on this genre. I wanted to make to keep something from my AS coursework. By doing this it will make the posters appear more realistic and by adding quotations I hoped to make the artist seem more realistic and popular only hoping to grab a wider audience. For example; if audience saw the poster and seen poster reviews on the artist they may become intrigued into listening to their music or researching the artists musical history. I featured a made up artist website to make the audience believe that Charlotte Rose is a popular enough artist to have an official website which includes tour dates, merchandise and chance to purchase tickets.
I experimented with a lot of different fonts in various colours and sizes before I finally decided on which ones to include. For my digi-pak I chose to use a feminine curly font for the artists name 'Charlotte Rose' which was a red colour, associates with her last name, Rose. I chose to use a simple yet bold font for the albums name, this bold text stood out because it has small dots within the letters, the album being called 'Unfaithful'. I also think that by using a simple font rather than a more complex font for the name of the album and for the introductory titles at the beginning of my music video not only makes the text easier to read but gains insight as to what the music video is about.
I also tried to link in the idea of nature and simple fonts with the genre of music. This is because within the genre of Indie/Alternative there are different styles of music through different tempos and rhythms. For example, some songs by Indie/Alternative artists may have quite an upbeat sound whereas others are more slow and acoustic. The song that I chose for my music video had an acoustic sound which made it seem very raw and natural to the ear. Therefore, by using simple fonts I tried to make the idea of nature more apparent through my coursework.
I chose to have my model and actress to be wearing 'natural' looking make-up with eye liner flicks that most Indie/Alternative artists have, creates difference that stands out. I decided that if they wore too much make-up then they would look out of place in the natural settings that I filmed in making them stand out too much wouldn't look good on tape and would not match the tone and the feel of the music. I also thought that the model and actress should have natural looking hair rather than styling it so asked them to leave it, within the Digi-pak Charlotte has her hair up in a loose bun and in the poster she has wavy curls which look rather natural. Lorna who features in my music video also has natural hair which makes her look approachable as she looks very natural.
As a result of wanting to make my music video seem 'natural', I did not us a tripod but shot freehand. This did result in some shaky shots but it did result in my video looking more realistic. If I were to shoot my video in a studio, I would have used a tripod and would have wanted my footage to look less shaky, however for the setting of my video and for the effect that I hoped to create, I believed that shooting everything hand held worked out quite well.
Another thing that I did in order to try and make my media products seem more real was to include logos. In my AS coursework I included the virgin sign, as I advertised a chance to win tickets for V festival. This is included in my A2 work, it also bring familiarity and allows it to become more real and recognisable.
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