Auidence

Applying audience theories to my work:  

Blumler & Katz theory of Uses and Gratification hold a part that diversion is used for  use of escapism for the audience to leave their world and go into another through the text they are consuming. My A2 work allows audiences to have the sense of diversion to leave their world and enter mine, my work also includes personal identity as it includes two main characters which helps sets narrative in my music video. The lyrics and visual work together to build on the narrative so the audience build relationships with the characters present and begin relations and contstrasts between things such as that relationship to their life. By comparing their life situations audience can explore personal problems which is also a concept of diversion.

Hometown Glory lyrics and Mood Boards

Adele- Hometown Glory

I've been walking in the same way as I did

And missing out the cracks in the pavement

And tutting my heel and strutting my feet

"Is there anything I can do for you dear? Is there anyone I could call?

No, and thank you, please madam, I ain't lost, just wandering"
Round my hometown, memories are fresh

Round my hometown, ooh, the people I've met

Are the wonders of my world, are the wonders of my world

Are the wonders of this world, are the wonders and now

I like it in the city when the air is so thick and opaque

I love it to see everybody in short skirts, shorts and shades

I like it in the city when two worlds collide

 You get the people and the government Everybody taking different sides.

Shows that we ain't gonna stand shit

Shows that we are united

Shows that we ain't gonna take it

Shows that we ain't gonna stand shit

Shows that we are united

Round my hometown, memories are fresh

Round my hometown, ooh, the people I've met
Are the wonders of my world, are the wonders of my world

Are the wonders of this world, are the wonders of my worl

 Of my world, yeah, of my world, of my world, yeah

Read more: ADELE - HOMETOWN GLORY LYRICS


Generally speaking, the song “Hometown Glory” is obviously about Adele missing her hometown. I think the song can relate to anyone’s home. In the first verse, the singer is narrating a moment of reminiscing. “I’ve been walking in the same way as I did/Missing out the cracks in the pavement/And turning my heel and strutting my feet” sounds like she is just trying to remember how everything back home was calm. And reminisng of memories of once were there, when I listen to Adele singing this song it makes me think about when im just walking abotuyt places and thinking about things in my life, and everyone does it. Hopefully the auidence who watch this video will be able to relate and understand the story being told.

http://www.youtube.com/watch?v=tLVdbFt-psg&safe=active Lucy Rose-Red Face. This video includes videos reflecting on the artists life, mainly in her younger years going through memories which are significant to her. I love this idea to use as a part of my music video. In Lucy Rose's video, middle of the bed features fast, cut, close up shots establishing different locations/clothing/emotion during the chorus which could reflect her confusion over the situation she is singing about which also links with the song I am using in my music video.





Examples of the different facial expressions within the music video, middle of the bed.

 Here is a mood board that I made. I included some found images which inspired my ideas and some of my own images of possible locations as well as some outfits that I wish to be worn on the day of filming. As the song is 'Hometown Glory', I have set the video round my local area and included well known attractions such as the Hylton Castle and the forest's surrounding it which will be familiar to people who view my video. Also, the genre of the music is Indie/Alternative so I hope that by following some of the ideas used I will be following the rules of this genre. By doing this I would hope that the audience would be able to identify my video.